I dig into complex B2B problems where the stakes are high and people don't have patience for friction. I make sure they never feel it.
Led end-to-end UX, defining core workflows and bringing the product from concept to beta.
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Plugged the signup funnel leak, turning drop-offs into activated users.
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Accelerated product experimentation by reducing design-to-development cycles from weeks to days.
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Connecting parents with daycare staff
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